Weston College has announced plans to enrol 300 apprentices across the South West in just 50 days.
The higher education institute, which works with more than 2,000 employers each year, said its campaign is aiming to help plug the skills gap in the region.
The campaign is running until November 25 and will see the college sharing apprenticeship success stories and highlighting which employers are taking on apprentices and/or upskilling existing staff.