Newcastle's growing obsession with country clothing has lured another big brand to the area.
Ringers Western will officially open the doors to its newest store at Westfield Kotara on August 8.
Co-founders Emma and James Salerno Jnr said the Newcastle region was a natural fit for the brand.
"From day one, Ringers Western has been about creating quality clothing that reflects the hardworking spirit and values of regional Australia," James Jnr said.
"We know there is a strong community across Newcastle and the Hunter that already embraces the country lifestyle, whether they work on the land, compete in equestrian events, head to rodeos or simply love authentic Australian fashion".
"Opening our doors at Kotara means those customers now have a place to experience the brand in person, try on our latest collections and become part of the Ringers Western community."
In 2025 they opened a store at Stockland Green Hills and the brand is also stocked in local stores including The Stable Door at Charlestown Square.
This will be the first dedicated store in the Newcastle area.
Founded in the Kimberley in 2012, Ringers Western has grown from a small outback business into a large country lifestyle brand.
The Kotara store will stock the brand's full range of men's, women's and children's apparel, footwear and accessories.
"We're incredibly proud of where we've come from and we're excited to continue growing while staying connected to the communities that have supported us since the beginning," Emma said.
"We are confident the locals will love the Ringers style."