This is Denmark where they don't speak Danish.
The small, Western Australian town shares its name with the northern European country, which it hopes will be enough to lure visitors south ahead of the FIFA Women's World Cup in Perth in July.
Those who call the country of Hans Christian Andersen, Lego and Vikings home are being welcomed by their Western Australian counterpart — Denmark, in a new tourism campaign inviting Danes to the small coastal town.
The town has also extended the invitation to the Danish national women's soccer team, which will kick off the first of the five Perth group matches with a Group D battle against China PR.
"Denmark, the community and the Shire, are inviting Danish people to come and visit us in Denmark down under," Shire President Ceiwen Gearon said.
"That's the main intention, to get little cheeky tourism events happening around the FIFA Women's World Cup."
During the cup, the town will turn its back on the Australian team and cheer instead for the Danish team, with the Shire painting the town red and white for the colours of the Denmark flag.
The town has enlisted its own local soccer team to call on their FIFA idols for a training session or game with Denmark's national team.
Players Lumeah Masih and Lowanna Winter, aged 14 and 19 respectively, are the poster players for the campaign.
In the campaign video Masih begins by saying, "Welcome to Denmark. Confused about my accent? This is Denmark, Western Australia."
Masih and Winter hope the video will attract the Danish players to head to Denmark after the Cup and join the girls in a training.
"Or even just someone to come down here, someone important, someone cool," Winter said.
Dr Gearon said she hoped the local team could benefit from a friendly game.
"We actually have some of the best female soccer players in the Great Southern here in Denmark.
"And we would like them to have the opportunity to actually train with the Danish team, meet them, and potentially see a game of soccer."
What's in a name?
The town was named for naval surgeon Alexander Denmark.
According to local history, Dr Thomas Braidwood Wilson, the first European explorer to visit the area, named the area in honour of his colleague, Denmark.
Although there has been no response from the team yet, the town of Denmark is hopeful to have something locked in by July.
The community have also made it very clear the invitation is open to all, particularly Crown Princess Mary of Denmark.
"Denmark and Denmark in the northern hemisphere are quite different places," Dr Gearon said.
"So it's an opportunity to introduce the Danes to Denmark down under, and to come and see something slightly different to what they're used to."
