India’s live music industry is thriving, and it’s about time. After years of being snubbed by western pop acts, the country is experiencing a pivotal, post-pandemic boom, with fans flocking in their droves to witness international acts make their India debuts.
In the last two years alone, visits from Post Malone, Imagine Dragons, Rema and even the Backstreet Boys have energised India’s live music scene, with Indian promoters scrambling to stay on top of this sudden increase in demand.
