Rich Rodriguez returned to West Virginia University to become the head coach of the Mountaineers football team in December, a role he previously held from 2001-07. This time around, Rodriguez will have to manage the team in the era of social media and Name, Image, and Likeness (NIL).
Rodriguez has already established a rule addressing his team's usage of social media, deciding to ban his players from dancing on TikTok. Rodriguez is not banning his team from using the platform, but from dancing there.
