The first sign that Tim Steidten would become a behind-the-scenes figure of outsized public persona came when West Ham’s technical director - in what must be a first for the genre - became the subject of a terrace belter.
Crowing about the success of the club’s transfer raid on Ajax in the summer of 2023, Hammers supporters sang a fictionalised account of Steidten’s trip to “Dam”, where he picked up Edson Alvarez and Mohammed Kudus, while indulging in some of the Dutch capital’s, erm, cultural curiosities along the way.
