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The Guardian - UK
The Guardian - UK
Entertainment
Ben Quinn

West End’s small shows squeezed out in price-cutting dash for audiences

Members of the cast of Pride & Prejudice (Sort of) at the Criterion theatre in London
Members of the cast of Pride and Prejudice* (*Sort of) at the Criterion theatre in London. Photograph: David M Benett/Getty Images

Critically acclaimed smaller West End shows are being squeezed out of theatre’s post-Omicron recovery as major players use discounted tickets to attract returning audiences.

The award-winning theatre producer David Pugh told the Guardian that he feared it could spell the end of plays in the West End. His latest show, the highly rated Pride and Prejudice* (*Sort of), will close next month despite original hopes that it would have an open-ended run.

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