A new discount has been given to senior shoppers every Tuesday at Iceland to ease the cost of living crisis - and shoppers in West Bridgford shoppers have welcomed the new scheme, calling it "fantastic".
The supermarket announced customers over 60 will get a 10% discount on their shop with no minimum spend required. All shoppers are required to do is show proof of their age such as a driving licence or travel card.
Mr and Mrs Barrett from West Bridgford said they went to Iceland specifically so they could make use of the deal. Mrs Barrett, 61, said: "It is a good idea considering the current situation, it is fantastic.