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Wenjia Tang, Postdoctoral Research Associate in Digital Communication, University of Sydney

Werewolf exes and billionaire CEOs: why cheesy short dramas are taking over our social media feeds

TikTok Hollywood Netflix ReelShort Entertainment

What can you do in 60 seconds? In short dramas, or “micro dramas”, that’s enough time for a billionaire CEO to fall in love with his contracted wife, or for a werewolf mafia boss to break a curse.

These vertically framed, minute-long serials are reshaping the way we consume screen entertainment.

ReelShort, NetShort and DramaBox are currently the leading short drama platforms. DramaBox has been downloaded more than 100 million times on Google Play, while ReelShort was ranked second on Apple’s top free entertainment apps at the time of writing, ahead of Netflix, HBO Max, Prime Video and Disney+.

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