Fast food chain Wendy's is rolling out a new restaurant look that's breaking all the rules. Forget about hunger-inducing, attention-grabbing red; Wendy's global chains are feeling blue.
Since the beginning, Wendy's has been associated with red, thanks to its iconic mascot logo design, but it's not alone. With iconic fast food franchises like McDonald's and KFC also repping the rouge, Wendy's new branding direction could be the switch-up it needs to stand out from the crowd.
