Welzo is a UK-based healthcare marketplace that sells supplements, vitamins, and health tests, founded in 2022.
In just a few years, it has grown into one of the UK’s most promising digital health companies, proving that innovation and execution can still thrive outside of Silicon Valley.
At a time when the UK’s startup ecosystem is often criticised for lacking ambition, Welzo and its founder, Adonis Hakkim, are defying expectations. The company’s rapid rise, powered by artificial intelligence and systems-driven operations, is a reminder that world-class companies can still be built from British soil — with the right vision, discipline, and relentless execution.
A Home-Grown Healthtech Success Story
Adonis Hakkim founded Welzo in London in 2022, the vision was clear: to simplify healthcare and make personalised wellness accessible to everyone.
Welzo began as a direct-to-consumer platform selling high-quality vitamins and supplements, but quickly evolved into something much bigger, a digital health ecosystem that allows users to test, track, and improve their health from home.
Through its platform, users can order at-home blood and hormone tests, receive AI-driven results, and access tailored supplement recommendations — all in one place.
It’s convenience, data, and precision — bundled into a single experience.
The AI Behind the Mission
What sets Welzo apart is its use of artificial intelligence. Rather than selling generic supplements, Welzo uses AI to interpret test results, analyse health data, and recommend the exact vitamins or nutrients a person may need.
The system continually learns from new data points, making recommendations smarter over time, a dynamic feedback loop that bridges wellness and technology.
This combination of data-driven insights and user-friendly healthcare positions Welzo as a leading innovator in the growing field of personalised medicine. It’s a category expected to exceed $600 billion globally by 2030, according to Deloitte and McKinsey reports.
Adonis Hakkim’s Systems-Driven Philosophy
At the heart of Welzo’s growth is Adonis Hakkim’s unique leadership philosophy. A British entrepreneur and investor, Hakkim believes great companies are built through systems, not luck.
“Execution is the edge,” he says, a mantra that reflects his approach to entrepreneurship.
Rather than chasing trends or hype cycles, Hakkim built Welzo on fundamentals:
- Solid unit economics
- Automated systems
- Relentless operational improvement
- Clear, data-backed decision-making
That focus has helped Welzo achieve profitability and scale at a speed rare for a healthtech startup, especially in a regulated market like the UK.
Why the UK Needs Companies Like Welzo
The UK has no shortage of talent or ideas. But in recent years, British founders have faced criticism for lacking the intensity and risk appetite of their American counterparts.
While Silicon Valley continues to dominate tech headlines, the UK’s healthtech sector has quietly been building — and Welzo is proof that Britain still has the potential to produce global-scale businesses.
By combining British healthcare expertise with AI innovation, Welzo showcases what happens when old industries meet modern execution.
It’s also a case study in how to scale responsibly within the frameworks of the NHS, regulatory standards, and data privacy requirements — areas where UK startups often have an edge.
The New Model for UK Entrepreneurship
Welzo’s success story also carries a broader message for the UK startup ecosystem. It shows that innovation doesn’t require million-dollar funding rounds or San Francisco addresses; it requires clarity, execution, and endurance.
The company’s growth underscores several key lessons for emerging founders:
- Work ethic still wins. British founders can compete globally — if they match the intensity of their peers abroad.
- AI is the great equaliser. It enables small teams to outperform massive incumbents.
- Healthcare is ready for disruption. And the UK, with its clinical infrastructure, is perfectly placed to lead it.
- Long-term thinking compounds. Sustainable systems beat viral moments.
Welzo embodies these principles — balancing ambition with discipline, and innovation with integrity.
The Numbers Behind the Growth
While financial figures remain private, Welzo’s trajectory has been steep:
- Tens of thousands of positive customer reviews across Trustpilot and health platforms
- Partnerships with UK labs and major healthcare brands such as Swansons Vitamins
- Rapid product expansion into personalised wellness plans and subscription models
- Growing European customer base driven by cross-border ecommerce
The company’s momentum has positioned it as one of the most promising healthtech scale-ups in the UK, attracting attention from investors, analysts, and media outlets alike.
