A supermarket retailer will display safety advice on its stand-up paddleboarders after the death of a 24-year-old woman last summer. Emma Powell, who was described as a "beautiful young lady" died on the River Conwy estuary while trying out a new inflatable paddleboard that had been bought at Tesco.
Emma, from Llandudno, was an "adventurous" "free spirit", but at around 10pm on Thursday, July 14, she got into difficulties alongside two of her friends off Conwy Morfa.
An inquest into her death heard Emma died just hours after she and her cousin, Amber Powell, 21, had each bought a paddleboard from a Tesco store near Llandudno.
