Cardiff-based vegan beauty brand, Mallows Beauty, has landed its first deal in the US as part of its global export growth strategy. The deal, which will see its products sold in 177 stores, is the firm’s first foray into America as it looks to achieve wider business growth by focusing on driving sales overseas.
Alongside the partnership, Mallows is on the verge of securing a US-wide distributor, which would open it up to thousands of independent retailers across the country. It is similarly eyeing up expansion in Australia and is set to launch its products with leading online retailer, Glam Raider.
Founded by Laura Mallows in 2020, Mallows Beauty has gained a cult following since going viral on TikTok with its brightly packaged pink products such as the ‘Unicorn Shave Butter’ and ‘Pineapple Enzyme Peel Mask’, driving demand for its goods overseas.
