Welsh taxis are being stocked with free period products thanks to a new taxi app designed for women's safety. RideSafe is working with an Asda store in Wales to stock sanitary towels in all of its private hire vehicles.
"We’re aiming to help women in ways that no-one else is. The Welsh Government ‘aim’ to provide free sanitary products by 2026 so we’re all just getting ahead of the game a little," said RideSafe CEO Ben Cole-Edwards, 27.
He said there had been "so much support", particularly from females, since announcing the free sanitary towel initiative. A community champion at Asda's Maesteg branch has arranged for the store to provide 10 packs of sanitary products each month to be placed in RideSafe vehicles in Cardiff and Bridgend county.
