A Pembrokeshire frozen food company has vowed to remove the phrase "little England beyond Wales" from its ice cream packaging. The description had sparked a social media storm.
The backlash came after a Twitter user shared a picture of a tub of strawberry ice cream from the Pembroke Dock-based business Upton Farm. The tagline read: "Made for you in little England beyond Wales."
In a tweet with more than 700 likes and retweets El-Dafydd wrote: "Yes, hello, I would like to show the most disrespect to the local community I can with my ice cream... yes, that's perfect'... I was never that fussed on #uptonfarm product, now I nor any of my family will be buying their products. Ach y fi."
