Voters in Wales will soon go to the polls to elect members of an expanded Senedd (Welsh parliament) under a new proportional voting system. As the campaign has developed, public service broadcasters have sought not only to report events but to educate, inform and engage audiences with an unfamiliar electoral process.
Our analysis suggests they are increasingly doing so through digital platforms. We analysed all election news content produced online and on social media by major broadcasters between April 8 and April 24, including BBC Wales, ITV Wales, S4C, Channel 4 and Sky News.
