Welsh vegan beauty brand Mallows Beauty has secured a new finance deal to enable it to fund product development and export growth. The Cardiff-based company will receive a six-figure funding package, including a mix of debt and equity, from the Development Bank of Wales - the second investment by the Bank since 2021.
Mallows Beauty has gained a cult following since going viral on TikTok with its brightly packaged pink products such as the ‘Unicorn Shave Butter’ and ‘Pineapple Enzyme Peel Mask’, driving demand for its goods overseas. It is currently stocked in River Island and Oliver Bonas and has recently launched in 177 Urban Outfitters stores in the US as part of its global export growth strategy.
The brand is similarly eyeing up expansion in Australia and is set to launch its products with leading online retailer, Glam Raider.
