The last few months since Asha Sharma took over as new XBOX CEO following Phil Spencer’s retirement have been pretty transformative, in mostly good ways.
The vibe shift was palpable, between saying all the right things about re-focusing on the brand and XBOX players, to decreasing the subscription price for Game Pass, to a return to exclusive games with Gears of War: E-Day and Clockwork Revolution. It felt like XBOX was back on track.
And now, another vibe shift. In the wrong direction. In what Sharma calls a “XBOX Reset” over the next 100 days, the picture painted is pretty bleak.
