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The Guardian - UK
The Guardian - UK
Comment
Marina Hyde

Welcome to the Andy Burnham show: the Westminster frenzy sucking up the British media’s attention

Andy Burnham photographed from behind, with a large crowd of Labour MPs gathered in front of him.
Andy Burnham with the parliamentary Labour party after his swearing in as an MP, 22 June 2026. Photograph: Dan Kitwood/Getty Images

Bogglingly, Andy Burnham didn’t even wait to become prime minister before organising yesterday’s ludicrous photo of him standing in Westminster Hall, backdropped by hundreds of fawning Labour MPs, like Dorothy surrounded by the munchkins. Or like the bit in Return of the Jedi where the detestably cutesy Ewoks worship C-3PO as a god. Actually, the Westminster Hall visual was even naffer than the Ewoks singing their abysmal Yub Nub song of triumph at the end of that movie. Maybe it’ll sell a lot of soft toys.

Is there Andy Burnham merchandise yet? It feels as though it could be in the post. A decade ago, at the peak of the SNP’s powers, the party sold a whole diffusion line called the “Nicola signature range”, which included covetable items such as onesies, teddies and shopping bags, presumably ideal for filling with £2,600 salt and pepper grinders, or multiple gaming console gifts for any motorhome visitors.

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