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The Guardian - UK
The Guardian - UK
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Archie Bland

Welcome to the age of the ‘dadcast’: ubiquitous, lucrative – and a bit boring

Illustration of George Osborne, Ed Balls, Gary Lineker, Alastair Campbell and Rory Stewart round a microphone.
George Osborne, Ed Balls, Gary Lineker, Alastair Campbell and Rory Stewart – ‘the model is simplicity itself: get two well-known faces in the studio, hit record and count the advertiser cash as it flows in’. Illustration: Ellie Foreman-Peck/The Guardian

When the austerity era began, the Tories were fond of telling their opponents that there was no such thing as a “magic money tree”. But in September last year, George Osborne thought he’d finally found one. You may have heard him talking about it.

Political Currency, presented by Osborne and his former Labour opponent Ed Balls, was a cheerfully transparent attempt to take a piece of an exciting new trend in the political podcast market: the ravenous appetite of centrist commuting blokes of a certain age to listen to – be in the room with – two sensible remainer men who wish they were still in charge. Rory Stewart, whose own podcast with Alastair Campbell, The Rest Is Politics, is a fixture of the Top 5 in Apple’s chart, calls it disagreeing agreeably. We can call it dadcasting. (You will not be too surprised that as a 40-year-old father who lives in Hackney and literally works for the Guardian, I enjoy several of them.)

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