Get all your news in one place.
100's of premium titles.
One app.
Start reading
Fortune
Fortune
Jessica Mathews

Welcome to Elontown, USA: an unlikely Texas home base for Musk’s business empire

(Credit: Lizzie Chen for Fortune)

It's a 40-minute drive from Austin to the quintessential Texas ranch town of Bastrop, where cowboy hats, cowboy boots, and pickup trucks drift along frontier-style storefronts and main streets whose layout has changed little since the 1830s.

People who live in the 12,000-person town, home to 131 nationally registered historical sites, describe it as a rare preserve of Old Texas—a hunk of land that has managed to stay outside of Austin’s grip and sprawling growth.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.