WeCrashed could equally well be named WeBoggle. This dramatisation of the already fairly dramatic real-life rise and fall of the property rental company WeWork is Apple TV+’s entry into the growing fashion for factually based dramas that have you rubbing your eyes in disbelief and then flailing around uselessly on the sofa trying to understand how, what, why and just how it all happened.
WeCrashed begins in September 2019, the beginning of the end of WeWork, as its founder, Adam Neumann, would like to know it. He is played by Jared Leto, who just about manages to channel rather than impersonate the charismatic Israeli-accented serial entrepreneur, although he and Tom Hiddleston also seem to be converging in appearance, which is confusing at another level. Neumann is about to be removed as CEO of his own company by the board (led by Anthony Edwards, playing a similar but more savvy version of his financier role in Inventing Anna, another show about the willingness of people to believe in a reality constructed for them by someone with endless chutzpah, nary a jot of documentation and barely more cash than that). The unicorn – the tech industry term for a privately held startup that gets valued at more than $1bn – is about to be severely hobbled.
