Imagine for a second life before smartphones. Simple tasks—ordering takeout, staying in touch—become frustratingly difficult, never mind dealing with emergencies. In China that’s sort of what it’s like to live without WeChat. Despite its name, which makes it sound like a messaging service, this one app dominates almost every facet of a person’s daily online existence in China—banking, dating, gaming, music, shopping, social media. It’s one of the largest social media platforms, with more people actively using it than Twitter and Snapchat put together.
I live in Hong Kong and use WeChat routinely to connect with people on the mainland. On a typical evening before the pandemic, I messaged friends about where to meet for dinner, and they sent me the location of a diner. I hailed a taxi, listened to Taylor Swift, booked movie tickets to see Spider-Man, and then paid the taxi driver. At the diner, I scanned a QR code and perused the menu. We ordered, ate, drank, paid the bill, and hardly interacted with the waiter. On my way back, I booked a flight and hotel for my next trip and scrolled the latest news and celebrity gossip. All this time, I never left WeChat.
Growing in tandem with WeChat’s influence, its parent company, Tencent Holdings Ltd., rocketed in value and clout over the past decade, at its peak standing as the world’s fifth-most valuable company. Tencent amassed stakes in Tesla, Reddit, Snap, Spotify, and an array of global entertainment brands. Behind the makers of the games Fortnite and League of Legends and the Hollywood blockbusters Men in Black: International and Wonder Woman is Tencent. It reaches the screens of billions of people globally.
