Our Creative Bloq x Brand Impact Awards webinar series continues with an insightful look at how to craft award-winning branding. For this webinar, I spoke with two leading creatives, Cat How, co-founder and executive creative director of How&How, and Tommy Taylor, creative director of Alphabetical. Both Tommy and Cat were judges on last year's Brand Impact Awards and so have unique insight into how the best projects were selected.
We discuss their favourite projects from last year, as well as what makes them so special, the core ingredients of successful branding schemes and the role of craft in branding.
