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Fortune
Fortune
Alex Tapscott

Web3’s 4 key principles for reshaping the digital landscape

Abstract depiction of internet users and data (Credit: gorodenkoff—Getty Images)

As Google commemorates its 25th birthday, the tech giant finds itself facing one of the most significant antitrust trials in American history over its search engine dominance—a focal point in the global effort to curb Big Tech's market dominance through regulation and legal action. This trial marks a crucial moment in recognizing that not everyone has reaped the rewards of the digital age, and it prompts us to ask: "What can we do differently?"

To answer that question, we must first understand the evolution of the internet, which has gone through several distinct eras—often referred to as Web1, Web2, and now Web3. Each era brought about new possibilities and challenges. Web1 was the early web where information was presented on static websites. Web2 introduced interactive elements, collaborative apps, social media, and saw the rise of tech giants like Google and Facebook.

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