Seldom in the history of sports kit has more breathless hype surrounded the launch of a humble rugby jersey. “A masterpiece” and “a wearable piece of art” were among the gushing tributes paid to the shirt the players will wear on next year’s men’s British & Irish Lions tour to Australia, which does admittedly look slightly different to its predecessors.
In a “seamless tapestry” the emblems of all four home nations have been woven into the fabric and there is even a tag on the garment which, if scanned, allows supporters to tap into an app containing extra rugby-related digital content.
