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TechRadar
Lucy Buglass

Weapons has some of the best viral marketing I’ve ever seen, but the new horror movie’s director admits he ‘was not a believer at the beginning’

Weapons Zach Cregger
Black and white CCTV footage of a child running with their arms outstretched .
  • Weapons director Zach Cregger has admitted he "was not a believer" when it came to the movie's viral marketing
  • However, the realistic marketing campaign has gone down well with fans
  • The new movie is in theaters from August 8

Weapons is the hugely anticipated new movie from Zach Cregger, and while fans may be thoroughly spooked by the marketing they've seen so far, the director has revealed he was nervous at first.

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