“If you can’t beat them, join them” is becoming the mindset for many Americans right now, as even people with higher incomes are increasingly shopping at dollar stores amid high prices and an uncertain economy.
Stores like Dollar General and Walmart brought in more customers than usual in December, according to EY-Parthenon’s latest U.S. Consumer Sentiment Survey released this month, indicating that more people are looking for ways to save money, even if it means shopping at stores they haven’t visited before.
