Amidst a continued rise of companies scrapping their diversity, equity, and inclusion (DEI) initiatives and teams, American agricultural manufacturing company John Deere has no longer attended cultural awareness events or initiatives. The company's move to distance away from DEI policies comes after it was reported that Microsoft also laid off a DEI team earlier this month.
John Deere's announcement comes after a viral video from American filmmaker Robby Starbuck was released, blasting the company for its so-called "woke" initiatives, including funding a pride event dedicated to kids and even criticising gender and race identity groups in the corporate setting.
