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PC Gamer
PC Gamer
Harvey Randall

'We were at war with our customers': Unity's new CEO talks about arriving to the 'insane' post-runtime fee dumpster fire

Matt Bromberg Unity The Verge
BRAZIL - 2021/10/12: In this photo illustration the Unity Technologies logo seen displayed on a smartphone on the background of a keyboard. (Photo Illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images).

Unity's been having a rough few years—mostly due to its own foolishness, mind. Its prior CEO, John Riccitiello, couldn't seem to stop walking from bad decision to bad decision like a door-to-door fridge salesman in the arctic.

In 2022, he called developers "f*cking idiots". Then, he apologised for calling them "f*cking idiots". Then, he sprang a surprise, completely untenable runtime fee that'd see developers being charged every time they booted up a game. Then he stepped down. Wise.

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