Nearly four years ago, back when Holly Willoughby and Philip Schofield were still mates, and both still employed by ITV, it felt normal to watch the two This Morning hosts get emotional as they embraced through a “cuddle curtain” – a thick sheet of plastic with arm sockets. “Why does it feel like we’re in prison?” laughed Schofield. “This is what the internet was made for!” yelled guest Ant McPartlin, sitting on the sofa a safe two metres away.
It was proof that coronavirus had turned television completely upside down.
