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Creative Bloq

Technology

Rosie Hilder

"We wanted to talk about what the actual creative process feels like", How we made I Love It. What Is It?

I Love it. What is It? book.

Branding agency Turner Duckworth's new book focuses on the power of instinct in design and branding. It does so through a series of essays that explore the studio's most recognisable work, including Amazon, McDonald's and Coca-Cola.

I Love It. What Is It? was two years in the making, and Joanne Chan, CEO, describes it as a "labour of love, literally and figuratively".

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