"We wanted to ensure we weren't just copying what's out there": How we made Linearity Move

Linearity Move software screenshot saying 'what does inclusivity look like?' next to a pie chart.

I recently went to the launch event of exciting new animation software, Linearity Move, which is aimed at designers and marketing teams who want to create motion graphics on a Mac or iPad. The software looked easy to use, and sits between simpler tools such as Canva and more complicated software such as After Effects. 

What was the thinking behind the product? "The idea has been to make motion design accessible to regular graphic designers who are not necessarily well versed in After Effects," explains Malte Brilatus, head of product at Linearity.