Big Cartel started with a big idea. Launched in 2005, it provided a platform for small artists and crafters to sell their goods via customised online shops with built-in access to sales tools.
Since then, the likes of Etsy and Shopify have become more widely known names among the general public, while Big Cartel's USP got a bit lost in the noise. That's now being fixed with a bold and scrappy rebrand that manages to communicate both the platform's breadth and its simplicity.
