The excesses of the festive period had barely been digested when Rochdale AFC issued a statement outlining the need for new investment at the club.
Having celebrated the ‘Up the Dale, Not for Sale’ mantra that had underpinned the club’s fight against Morton House et al’s hostile takeover bid, the declaration on December 30 that the club was, indeed, seeking new investors stuck in the craw for some.
Chairman Simon Gauge understood those feelings, given the fact he’d spent months on the frontline helping to pull the club clear of those unwanted approaches.
