‘We want plastic to become taboo’: the rise in giant reusable water bottles

In recent years, the status water bottle has become the go-to signifier of eco-credentials among young people. Photograph: SolStock/Getty Images

With recent scorching temperatures forming an undeniable illustration of the climate crisis, consumer habits have been marked by an attendant interest in items relating to sustainablility. Among the most popular of eco accessories is the reusable water bottle. This summer, the bigger and more motivational your bottle, the better.

In 2021, the global reusable water bottle market was valued at $8.64bn. This is expected to increase by 4.3% in 2022.