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Woman & Home
Woman & Home
Lifestyle
Sennen Prickett

Our team deem these the best new beauty launches to hit the market in October

Collage of the best new beauty launches in October 2025 on a pastel watercolour background, with cream and foundation swatches and water droplets.

As a beauty team, we collectively trial dozens of formulas each and every month, some old and some new, meaning we know a thing or two about how to spot a quality buy.

Whether you're fully immersed in the beauty industry or you're someone who can't seem to keep up with the products launching left, right and centre (we're looking at you, beauty advent calendars), we're here to do the hard work for you by trialling a plethora of new beauty launches in order to see whether they're actually worth parting ways with your pennies for.

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