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Woman & Home
Woman & Home
Lifestyle
Sennen Prickett

Our team deem these the best new beauty launches to hit the market in October

Collage of the best new beauty launches in October 2025 on a pastel watercolour background, with cream and foundation swatches and water droplets.

As a beauty team, we collectively trial dozens of formulas each and every month, some old and some new, meaning we know a thing or two about how to spot a quality buy.

Whether you're fully immersed in the beauty industry or you're someone who can't seem to keep up with the products launching left, right and centre (we're looking at you, beauty advent calendars), we're here to do the hard work for you by trialling a plethora of new beauty launches in order to see whether they're actually worth parting ways with your pennies for.

So, if you're on the hunt for a long-lasting perfume that will garner you many compliments through the autumn and winter months, or perhaps your skin is in need of the best face moisturiser for a surge of hydration, our edit of new beauty launches has it all - plus, much more. So, without further ado, let us introduce you to the buys that have left us seriously impressed this month...

The best new beauty buys that arrived in the post this month

Throughout October, our beauty team have been trying their hands at an assortment of new products that have just hit the market. After spritzing, slathering and buffing our way through the month, we've curated an edit of the top buys that earned our seal of approval, including fragrances inspired by the newest flicks to hit the cinema, one of the best foundations from a trending Korean beauty brand and limited-edition strong-hold hairsprays.

Our Editor says...it's the month to smell one of a kind

Life feels like it's become full of recognisable perfumes, the Black Opium you smell walking down the street, the Baccarat Rouge 540 you catch a whiff of on the train, or the Creed Aventus that you sniff on a friend. But secretly, we all want to smell a bit individual and mysterious and have people desperate to find out what we are wearing. Well, this is the month for it. Among the many recent perfume drops, there's been a few more niche numbers that boast unrecognisable and one-of-a-kind blends - and we've been spritzing them all month.

~ Aleesha Badkar, Beauty eCommerce Editor at woman&home

Our 10 top tried and tested beauty picks to snap up this month

Notable new beauty launches in October

Given that there were so many product launches to make their debut on the market this month, we have to give credit where credit's due and give our flowers to the lineup of other impressive newbies on the block this October. Think, complexion glow boosters, cleansing hand sanitising mists and nourishing scalp oils...

2025's best new beauty products

Meet our expert panel

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