Car brands occasionally have one-off branding scandals – people hated Audi’s new logo for China and I don’t even need to get started on Jaguar’s infamous rebrand that was all over the internet at the end of 2024. But these controversies fade, and people move on.
The same can’t be said for Kia’s 2021 rebrand, which is still a source of heavy debate. After years of Kia’s well-known red logo that circled its brand name in an oval, its new logo was a simple, geometric, silver shape spelling out ‘Kia’, only for many it appeared to spell out ‘KN’.
