“We’ve redefined the balance between heritage and innovation”: Fender debuts the American Ultra Luxe Vintage range – taking on its boutique rivals and rolling out its new Heirloom relic’ing process

Fender has debuted the American Ultra Luxe Vintage collection, an assortment of high-end Stratocasters and Telecasters that have been positioned as some of the finest – and, by extension, most expensive – Fender guitars currently available.

The American Ultra line has long sat at the very upper echelons of Fender’s electric guitar catalog, and was recently the recipient of an extensive upgrade with the launch of the American Ultra II range.