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The Guardian - US
The Guardian - US
Business
Lauren Aratani in Ventura, California

‘We’ve lost the right to be pessimistic’: Patagonia treads fine line tackling climate crisis as for-profit company

Since 1985 the company has been donating 1% of its revenue to community-oriented, grassroots environmental groups through small grants, worth up to $15,000.
Since 1985 the company has been donating 1% of its revenue to community-oriented, grassroots environmental groups through small grants, worth up to $15,000. Photograph: Michael M Santiago/Getty Images

Under California blue skies, the Patagonia outdoor clothing brand’s corporate campus is bustling with its usual mix of employees, pets – and kids.

Situated in Ventura, north-west of Los Angeles and close to the beach for surfing purposes, the sprawl of neutral-colored stucco buildings is very on-brand for a business with a cult following among environmentalists. Wood-lined interiors make the offices feel more cabin than corporate. Blown-up posters from past marketing campaigns line hallways. “There are no profits to be made on a dead planet,” reads one from 2004.

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