When farmers take to the streets of London on Tuesday, the National Farmers’ Union’s (NFU) day of action is likely to be eclipsed by a separate rally in Westminster.
While 1,800 farmers go to Parliament to lobby MPs in set-piece events, tens of thousands more will gather near Downing Street, marshalled by a new breed of farming influencers who have used their social media clout to turn rural discontent into urban action.