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The Guardian - UK
The Guardian - UK
Environment
James Tapper

‘We’ve become the voice of agriculture’: the social media influencers driving the big farming protests

Farmer influencer Ioan Humphreys.
Farmer influencer Ioan Humphreys. Photograph: @that_welsh_farmer/Instagram

When farmers take to the streets of London on Tuesday, the National Farmers’ Union’s (NFU) day of action is likely to be eclipsed by a separate rally in Westminster.

While 1,800 farmers go to Parliament to lobby MPs in set-piece events, tens of thousands more will gather near Downing Street, marshalled by a new breed of farming influencers who have used their social media clout to turn rural discontent into urban action.

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