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Liverpool Echo

Entertainment

Amber O'Connor & Beth Ure

We've all been saying Shein wrong this whole time

It turns out we've all been pronouncing Shein wrong for years.

Shein has had a huge rise in the fashion industry in the past few years and was the most popular brand of 2022 according to money.co.uk. But not all fashion fans know how to pronounce Shein.

People have been shocked to learn they've been getting it wrong for so long. Since its launch in 2008 people have been confused about the pronunciation, but they actually confirmed it on Twitter in 2021, The Mirror reports.

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