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Salon
Salon
Politics
Kelly McClure

We've all been saying "GIF" wrong

Getty Images/aleepiskin

Stephen Wilhite, the inventor of the GIF, passed away last week from COVID at the age of 74. In his obituary page we learn some previously unknown bits of information about the inventor such as that he liked camping, traveling, and was known to be a humble and kind man. Left out of the obituary, but made abundantly clear in the majority of the write-ups pertaining to his passing, is that we've all been saying GIF wrong. 

Although Wilhite has never waivered on the fact that the correct pronunciation of his most famous invention is "JIF," and not "GIF," as it's most widely used, the general public continue to wake every morning and choose chaos none-the-less, trudging forth with their own preferred "GIF" realities.

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