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PC Gamer
PC Gamer
Andy Edser

'We undercalled the level of enthusiasm': Apple's Tim Cook says supply is constrained for the MacBook Neo, but 'we could not be happier with how things are going at the moment'

Tim Cook Apple Memory
Apple MacBook Neo in Citrus colour.

The MacBook Neo is an impressive machine in many respects. Beyond the fact that it starts at $599 and makes for a very good productivity laptop (although not so much for gaming), the cheap-but-cheerful machine's popularity appears to have taken even Apple by surprise.

In the Q&A section of the company's recent Q2 2026 earnings call, in which the company reported 17% revenue growth year-over-year, CEO Tim Cook confirmed that the Neo is currently supply-constrained. "We were very bullish on the product before announcing it," said Cook. "But we undercalled the level of enthusiasm."

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