A vegan skincare brand with millennial pink packaging? It’s no wonder Skin Proud is a brand loved by celebrities like former Love Islander Kady McDermott.
And one of their products in particular - which can go in the freezer - has been going viral on TikTok for its unique gel-to-ice texture.
I tried six of the 19 products available in Boots stores across the UK to see if, beyond the Instagrammable packaging, the affordable brand lived up to the hype.
