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InsideEVs
Technology

We 'Totally Would've Done It Differently': Ford CEO On The Failure Of The F-150 Lightning

Ford Jim Farley Tesla Inc.
  • In a recent interview, Ford CEO Jim Farley talked about the lessons learned from the F-150 Lightning.
  • Farley said that he "totally would've done it differently" given what Ford knows now.
  • The brand's next EV venture in the U.S. will address these lessons, including pricing.
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