When Erica Hill, owner of Sparrow Funeral Home in Brooklyn, decided to throw a Knicks watch party for Game 4 of the NBA Finals, she had no idea the internet would react the way it did.
“Never in a million years did I expect that it was gonna go 'mini viral' like it has,” she told Sports Illustrated in an interview on Tuesday. “A lot of people think it’s sort of funny and, obviously, I get that.”