While many parents-to-be will be more than happy with a tray of cupcakes filled with pink or blue frosting to reveal their baby's gender, others will opt for something a little more opulent.
Wealthy property tycoon Steven Hamilton and his fiancée, Isabella Rowles, decided to make this exciting announcement using a freshly painted luxury Lamborghini - pink for a girl, and blue for a boy.
Six weeks before the big reveal, Steven's £300,000 Lamborghini Urus was taken to high-end car customiser Yianni Charalambous - alongside an envelope revealing the baby's gender.
Yianni was asked to paint the high-end car pink or blue accordingly, a wrap job that cost more than £40,000 to complete. This extravagant sum on top of the price of the eye-catching vehicle is said to make this unique gender reveal the 'UK's priciest'.
In a video shared to his popular YouTube channel, Ste Hamilton, Steven said: "Yianni from Yiannimize wrapped my Lamborghini Urus for my baby's gender reveal party!
"We have been planning this for weeks and Yianni really helped us bring it to life by wrapping our Lamborghini Urus in the colour of the gender of our baby. The ultimate gender reveal party!"
The team even built a timber-framed box on site for the car to be driven into and stored ahead of the all-important moment. The box - which was filled with coloured balloons - was tied up with an enormous red ribbon, just like a present.
Family and friends in attendance were asked whether they were "team boy or team girl" before the sides of the huge box were dropped- revealing a sweet baby blue shade.
Speaking after the special moment, Steven, who goes by the Instagram handle @H3steven, continued: "I didn't want a boy or a girl more than the other, but when I saw it was a boy I think something came out inside me and was like 'yes'!
"I think if it was a girl I would have been the same, but we'll never know now until next time. Baby Cruze Eleven Hamilton is here to change the world."
Do you have a gender reveal story to share? Email us at julia.banim@reachplc.com
