
Sub Pop's 37-show Heavier Than Heaven tour, which launched on October 23, 1989 at the Riverside club in Newcastle-upon-Tyne, England, was designed to introduce European audiences to two of the label's most promising new artists, Seattle quartet Tad, and Aberdeen, Washington trio Nirvana.
Though the nine-country tour was set up as a co-headline venture, with the two bands alternating for the opportunity to close the show each night, when UK music music magazine Sounds publicised its British dates with a double-page spread on the two acts on the road in America in its October 21, 1989 issue, the editors opted to put Tad vocalist/guitarist Thomas Andrew 'Tad' Doyle as the main image on the front cover, with a smaller photo of Nirvana (then touring as a four-piece, with Jason Everman on second guitar) inset.
"Tad were much the bigger band," Sub Pop's UK publicist Anton Brookes explained simply to the BBC.
