"We speak to thousands of photographers every year": How Capture One builds the future of professional workflows by providing "technology that almost seems to melt away"

Photographer editing a portrait of a woman on a laptop in a studio with pink draped background and model in the background.

Photography technology has changed dramatically over the past two decades, but one principle remains central for Capture One: understanding how photographers actually work.

For CEO Rafael Orta, developing new tools is not simply about predicting trends. It starts with conversations, studio visits and listening to the people using the software every day.